USIB - Research Conversation on Framing - What is it and what role does it have in our writing?

  • Datum: –12.00
  • Plats: Online, via Zoom
  • Webbsida
  • Arrangör: Företagsekonomiska institutionen
  • Kontaktperson: Pao Kao
  • Seminarium

Uppsala Seminar of International Business (USIB) is the regular research seminars held by International Business group in the Department of Business Studies, Uppsala University.

This Friday we will have our twenty-fifth “Research Conversation”.

The topic is “Framing - what is it and what role does it have in our writing?”, which opens up to questions such as do we need (really...) to think about framing when writing research papers, PhD dissertations, and research applications, and if so, why and what precisely is framing?

At our last Research Conversation, we discussed “Moving from nonsense to better writing”, which was introduced by Sylvie – Thank you! The topic came out of the Research Conversation we had on the topic of “The triumph of nonsense in management studies” introduced by Ulf – Thank you also!

Somewhere in moving from nonsense to better writing, but not yet discussed by us, lie possible potential benefits from engaging in framing our writing. We have earlier discussed the craft of writing introductions, but the intention in this upcoming Research Conversation is to focus on the role and potential benefits, or possible problems, of framing when we write. As background reading for our discussion, there are two recommended articles:

Entman (1993) argues that framing is all about ‘selection’ and ‘salience’. Specifically, he writes “to frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described.” (Entman, 1993:52). He also describes how frames work and their benefits.

Ahlstrom (2015), who amongst other has held a senior editor position at Journal of World Business, stresses that framing together with organizing the text is essential, and if carried out poorly provides grounds for rejection of the paper. He argues that a well-framed paper provides readers, reviewers and editors with a clear ‘road map’ of the paper and provides hands-on advice of how this can be achieved.



Ahlstrom, D. (2015). Successful publishing in academic and scientific journals: Framing and organizing the scholarly paper. International Journal of Higher Education Management, 2(1), 106-120.

Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51-58.


Time schedule via zoom:

10.00-10.15 - morning coffee, meet and talk, if you like, before we start
10.15-11.15 - we talk about “Framing - what is it and what role does it have in our writing?”
11.15-12.00 - and as usual we have time allocated to those who wish to continue the discussion


The overall purpose of the “Research conversation” is for the IB-group and others interested to meet for one hour (or two) over a cup of coffee and talk about issues relevant to us, while leaving the regular USIB for paper presentation and discussion. The idea is to share experience and exchange insights, and all are welcome to contribute and discuss.


See you on Friday,
All the best, 
Lena, Ulf, and Pao

If you are interested in participating, please feel free to get in touch with us.