Uppsala students winner of the L'Oréal Brandstorm 2021 Nordic Finals


Uppsala students from the Master's Programme in Business and Management have joined the 2021 L'Oréal Brandstorm competition and delivered substantial performance and amazing results!

2021 L'Oréal Brandstorm competition is the 29th edition of  the popular competition that attracts students globally. This year's theme is about inventing the beauty shopping experience through entertainment. Three teams with students participating in the course Markets and marketing with head teacher Leon Poblete were selected to compete in the Nordic Final. The teams are The Klubben Group (Annalena Badiale, Parisa Jazeb, Clara Wik), Team Browsers (Gustav Andersson, Joel Samuelsson, Erik Singer), Team Y'Ouréal (Olivia Blomqvist, Poyan Khoshnevis, Daniel Rosensand), coached by Pao Kao.  

The Nordic finals was held virtually on 23 April by L'Oréal’s Nordic HQ in Copenhagen. L'Oréal juries were greatly impressed by all three teams from Uppsala. The Klubben Group (Annalena Badiale, Parisa Jazeb, Clara Wik) was named the number one team from the Nordic finals and will continue competing with another 60 teams globally in the coming days for a place in the international finals.

Congratulation to all students participating in the 2021 L'Oréal Brandstorm! We are proud of your achievement and dedication!

Last modified: 2021-10-18