Uppsala students winner of the L'Oréal Brandstorm 2021 International Finals


Uppsala students from the Master's Programme in Business and Management won the 2021 L'Oréal Brandstorm international finals. The competition was held virtually on 10 June, 2021. 

The Uppsala team Klubben, consisting of students Annalena Badiale, Parisa Jazeb and Clara Wik, won this year's edition of the international marketing competition after a six-month journey.

2021 L'Oréal Brandstorm competition is the 29th edition of  the popular competition that attracts students globally. This year's theme is about inventing the beauty shopping experience through entertainment. Over 60,000 participants took part in the competition.

In April, the team won the Nordic finals beating 300 other teams. Annalena, Clara and Parisa have worked very hard through the process - starting with the course Markets and Marketing - on to the Nordic finals and now the international finals. We are very proud of their achievement.

Team support have been provided by Leon Poblete, head teacher for the course Markets and marketing and Pao Kao, coach.

Last modified: 2021-10-18